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John Morton


John Morton – Sales force re-engineering expert

Often called the "Dean of Sales" in consumer goods circles, John Morton has been a mentor to a generation of this country's leading sales executives and has re-engineered sales forces and sales processes for a wide variety of North American businesses. John achieved prominence as VP Sales at Richardson Vicks and as National Vice President & General Manager of Commercial Markets at Procter & Gamble where he consistently set sales records and trained scores of high performance sales leaders who went on to success worldwide. John later reversed declines and re-made sales and marketing performance at food service giant ARAMARK as Corporate Senior Vice President Sales and Marketing. John's role at CustomerLAB is sales force restructuring and sales process re-engineering for large enterprises. He holds a BA in Sociology & Psychology from York University – Glendon College and a post graduate certificate in organizational leadership from the Massachusetts Institute of Technology - Sloan School of Management.



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